About Us
Welcome to Riveting Analytics
At Riveting Analytics, we are dedicated to helping businesses thrive through data-driven marketing strategies, advanced analytics, and expert insights. With a strong foundation in education, business, investment, and digital marketing, we bring a unique perspective to every project we undertake.
I specialize in helping small businesses unlock insights using Looker Studio, GA4, and custom logic with SQL and JavaScript. While I’m not a full-time developer, I solve problems fast and clearly — and I bring professional-level tools to every project.
Meet the Founder
Dan holds a Master’s degree in Education and has an extensive background spanning business ownership, real estate investment, value investing, psychology, and education. With a deep understanding of both analytical frameworks and behavioral insights, he helps businesses decode customer behavior, optimize performance, and drive sustainable growth.
Having previously owned and operated Toddler Genius Inc., an S-Corporation providing one-on-one services to children with developmental delays, he understands the importance of individualized strategies and measurable results—a principle he applies to digital marketing and analytics today.
Beyond education and business operations, his experience in real estate investment—managing and optimizing 10+ properties—further honed his skills in market analysis, risk assessment, and data-informed decision-making.
Certifications & Expertise
- Financial Accounting – Harvard HES Fall 2014
Google Analytics & Digital Marketing
- Google Analytics 4 (GA4) Certification – Originally certified in March 2023, recertified in December 2024.
- Google Ads Certification – Certified in January 2025.
- Google Tag Manager (GTM) – Extensive self-taught knowledge and implementation experience.
- Looker Studio (Data Visualization) – Strong proficiency in creating insightful reports and dashboards.
Data & Marketing Analytics Certifications
- SQL: A Practical Introduction for Querying Databases – IBM (October 2024)
- Assess for Success: Marketing Analytics & Measurement – Google (March 2023)
- Think Outside the Inbox: Email Marketing – Google (March 2023)
- From Likes to Leads: Interact with Customers Online – Google (April 2023)
- Attract & Engage Customers with Digital Marketing – Google (December 2022)
- Foundations of Digital Marketing & E-Commerce – Google (December 2022)
Why Work With Riveting Analytics?
At Riveting Analytics, we combine marketing expertise, data analytics, and behavioral insights to develop strategies that drive meaningful results. Whether you need GA4 setup, advanced reporting, ad campaign analysis, or SEO optimization, we provide tailored solutions to enhance your online presence and maximize ROI.
Let’s turn data into actionable insights and business growth—because every decision should be backed by the right data.